What One Month of Strategic Marketing Can Actually Do

marketing
Written By Dan Portnoy

Too many businesses and nonprofits are stuck in a loop: inconsistent social posts, an email list they’re afraid to touch, and no clear sense of what’s working or what to do next.

I recently wrapped my first month with a new client, and we used the Core4 Framework to quickly align efforts across digital, email, and social. The results? Remarkable. Here’s a quick look at what changed in just 30 days:

Website Traffic Surged

Using better targeting, aligned messaging, and clearer calls to action:

  • Website visits increased from 18,160 to 22,154 (+3,994) 22%

  • Unique visitors rose from 15,199 to 18,241 (+3,042) 20%

  • Mobile traffic went from 11,969 to 14,843 (+2,874) 24%

  • Time on site also improved, meaning visitors were actually staying and exploring

These numbers weren’t random—they were the result of optimized campaigns, clear audience targeting, and a refined content calendar.

Email Came Back to Life

This client hadn’t sent a campaign in months. Using the Core4 Framework, we relaunched with:

  • A 37.2% open rate on the first email

  • 60 new email subscribers in a matter of weeks

  • A plan in motion to build out an automated welcome series and ongoing messaging

You don’t need to send a perfect email every week—you just need to start with the right one.

Social Became a Traffic Driver, Not Just a Box to Check

Focusing on one core channel with intentional, on-brand content led to:

  • 212,550 views in March (up from 118,847 in February)

  • 3,815 content interactions (likes, comments, saves—up from 2,540)

  • 161 link clicks (vs. just 11 the month before)

  • Follower growth continued steadily (+1,867 new followers)

No ad spend. Just better direction and consistency.

And All of This Happened Without Paid Ads

We’re just getting started, but this first month proves what’s possible when you follow a strategic framework that ties visibility, messaging, and engagement together. That’s the power of Core4.

Want to See What Your First Month Could Look Like?

If you're sitting on:

  • A dormant email list

  • Social channels that don’t convert

  • Website traffic that doesn’t stick

  • Or marketing that feels... scattered

Let’s talk. I’ll help you cut through the fog and build a system that works.

[Book a 15-minute call here] →

It only takes one month to change your momentum.

Dan Portnoy https://portnoymedia.com
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